I analyse websites and find where they lose business — in content, tech and credibility. Then I fix them, rebuild them, or start over. But first I need to know what's wrong.
First I find what's holding your site back. Then I propose a solution, build it — and keep watching that the site actually brings you enquiries.
I go through your site with a customer's eyes and Google's eyes. Tech, content, credibility, the path to conversion.
You get a concrete list: what's costing you enquiries, why, and what to do about it. Clearly, no jargon.
Sometimes five fixes are enough. Sometimes it needs a redesign or a new site. I recommend what the analysis shows — not what's convenient to sell.
Launch isn't the end. I track whether enquiries actually come in, measure results and keep tuning the site — I know about a problem before you do.
See what I found on a law firm's website — from missing link previews when sharing on LinkedIn to details that quietly undermine client trust.
Sharing on LinkedIn shows a bare URL instead of a preview
On mobile the main content takes over four seconds to load
A visitor ready to call has to hunt for the contact
…and 3 more findings, each with its impact and recommendation.
Design isn't decoration.
Design is business.
Galleries are full of pretty websites — and they compete on price alone. A website with intent does something else: it says who you are, why you specifically, and leads the visitor to an enquiry. That's not a spend on graphics. It's an investment meant to pay off.
I don't sell hours or templates. After the analysis I recommend one of three paths — based on what your site actually needs, not on what's convenient to sell.
When the site has a good base — something's just holding it back.
When cosmetics aren't enough and the site needs a new foundation.
For businesses that want the site as a full-time salesperson.
The price is always per project — one figure for an agreed scope and outcome. No hourly rates, no surprises halfway through. And which path to take isn't set by a price list, but by the analysis.
I'm Patrik Zukal — a web designer and developer. I work online with businesses across Czechia for whom a website isn't a business card but a tool: what matters to me is whether it brings enquiries and work.
That's why I start most projects with an analysis. First I find what's holding the site back — in tech, content and credibility — and only then do I decide whether a fix is enough, or a redesign or new site makes sense.
And handover isn't the end for me. I track whether enquiries actually come in and keep tuning the site — because results aren't counted at launch, but half a year later.
Your customer can tell.
I use AI every day — it's a great accelerator of the craft. But it won't invent strategy, taste and intent for you. That's exactly where the difference lies between the site you have and a site that earns.
Where AI does do the work — automating routineBeyond websites I build apps, internal systems and automation — from invoicing and POS to routine that runs itself. My own product Vystaveno is the living proof.
Within three days I'll write back with what I found — and whether it's worth talking further. It costs nothing and commits you to nothing.
Prefer email? zukys.events@gmail.com