houby.space
Taking over a running e-shop and rebuilding it technically in production — analytics, SEO, accessibility and speed.
An e-shop for mushroom pickers was running but falling behind technically. I took it over in full operation: unified analytics and cookie consent into one path, fixed technical SEO and accessibility, and squeezed the images from 1.6 MB to 436 KB.
The brief
A live shop can't be switched off and rebuilt — orders arrive every day. Meanwhile analytics and cookie consents were fragmented, images dragged the load down and technical SEO had gaps.
What I did
I unified analytics and consent mode into one path through GTM and GA4, added structured data (JSON-LD), brought accessibility in line with WCAG and compressed the images from 1.6 MB to 436 KB. All in small, safe steps on a live Shoptet, bilingual CZ/EN.
Outcome
- Images slimmed from 1.6 MB to 436 KB — the page loads noticeably faster
- The owner sees real data: analytics and consents run through one compliant path
- SEO and best practices at 100 in Lighthouse — search engines have plenty to read
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