How much does a website cost?
There are two answers to this question. The quick one: from a few thousand to hundreds of thousands of crowns. The useful one: it depends on what the website should do, which is exactly what most price lists leave out.
- 19 Aug 2026
- Patrik Zukal
Why prices differ by an order of magnitude
A website is not a fixed-price product; it is work built to a brief. “How much is a website” is the same question as “how much is a renovation”. It cannot be answered without a look inside. Two websites that look similar differ in what sits below the surface: strategy, copy, measurement, speed, integrations.
What actually drives the price
- Scope. A three-page business card is not a thirty-page catalogue, let alone an e-shop.
- Content. Who writes the copy and supplies the photos. “The client will supply the copy” is where projects most often stall for months.
- Strategy. Whether anyone thinks about who you sell to and why you specifically, or just fills a template.
- Technology. Integrations with reservations, inventory, invoicing, conversion measurement.
- Care after launch. An unmaintained website ages. Maintenance and tuning belong to the cost of ownership, not to surcharges.
A cheap website is not free
The lowest price in an offer does not mean the lowest cost. A website that brings no enquiries costs you their value every month. That is not an argument against cheap websites. A business card site may be exactly what you need. It is an argument against choosing by price without a brief. Which route matches which price, I describe in Template, site builder, or a custom website?
How to compare offers
Two offers with the same number are not the same. Ask what exactly the number contains:
- Who supplies the copy and photos, and what happens if you don't.
- Is measurement included? Without it you will never learn whether the website works.
- What happens after launch: updates, backups, small changes.
- Who owns the domain, the website and the data if you end the cooperation.
Why I don't quote upfront
For fixing or redesigning an existing website I do not quote upfront. Until I know what holds the site back, any number would be a guess that would not hold anyway. That is why I start with a free analysis: within three working days you have a list of findings, and only that list earns a price and a date. If you are weighing a fix against a rebuild, see Redesign, or a new website?
Price questions
- Do you charge for the analysis?
- No. The analysis is free and without obligation. I quote the price of the work from its findings.
- Why did someone else quote me instantly?
- A fixed price upfront works for a fixed brief: a template, a set number of pages, copy supplied by you. That is a legitimate product. Just verify that what the price includes is what you actually need.
- What if my budget is small?
- Then the first step is finding out whether you need a new website at all. Fixing a few places on the current site often makes more sense than rebuilding cheaply.
Want a number instead of a guess?
Send me your website's address. You get findings and a price that follows from them, no blind price list.
Tell me what you want to build or improve.
Tell me what is not working today or where you want to get to, and include a link to the current website if there is one. I will reply within three working days with the next step.
- Direct contact with me
- Free, non-binding review of an existing website
- Reply within three working days
Prefer email? patrik@patrikz.dev